Understand the opportunity
Define the target customer, competing alternatives and the questions your initial research should answer.
MARKET ENTRY / CHINA & JAPAN
Make the first move
an informed one.
For international businesses interested in selling into China or Japan, we help turn a broad ambition into specific questions, realistic options and a focused starting plan.
START WITH FIT
A new country
is not a sales strategy.
The first question is not simply how to enter a market. It is who would buy your offer, why they would choose it and what would need to change for it to work locally.
Wherever your business is based, we start with your existing business and the market you want to reach. For Japan-based businesses looking beyond their home market, we can focus the work on China.
We help you examine these questions before committing to a wider launch. Research, channel conversations and a carefully scoped pilot can reveal which assumptions deserve confidence—and which need more work.
Build a route with evidence.
Work through the unknowns in a deliberate order.
Evaluate routes to market
Consider distributors, commercial partners or relevant sales channels against your product and resources.
Prepare local conversations
Shape a clear introduction and discuss the product, pricing and practical expectations with potential partners.
Design the next test
Define a manageable pilot, responsibilities and decision criteria before expanding the commitment.
CHINA
Find your place
in a complex market.
Channel choice, positioning and local execution need to work together. We help narrow the initial focus and evaluate potential relationships against your business goals.
- Target customer and competitive context
- Potential channel and partner fit
- Localized product and business communication
JAPAN
Prepare for
a considered introduction.
Product detail, consistency and relationship building can shape early discussions. We help prepare the information and follow-through a potential Japanese partner needs.
- Customer expectations and product positioning
- Potential distribution or commercial partners
- Japanese-market communication and follow-up
A FEW PRACTICAL QUESTIONS
Before we begin.
Do we need a company in China or Japan before speaking with you?
No. We can begin with your current business and goals. Whether a local entity or specialist structure is appropriate depends on your planned activity and should be reviewed with qualified advisers.
Can you guarantee a distributor or a successful launch?
No. We can research potential partners and support agreed outreach, but introductions, agreements and sales depend on the fit of the offer and the decisions of all parties.
What makes a useful first market-entry brief?
Tell us about your product or service, your existing customers, current sales channels, target country, available resources and what success would look like for a first project.
LET’S TALK BUSINESS
Explore the opportunity.
Before you overcommit.
Tell us about your offer and the market you have in mind.